About this Program
In the Strategic Brand Management in a Digital Age program, UW-Stout faculty and industry “thought leaders” will share cutting edge brand management strategies that will allow your organization to rise above the noise and chaos. You will learn how to generate growth by creating, maintaining, refreshing and protecting your company’s greatest asset, its brand! You will learn how Fortune 500 companies continually create new brands and refresh their old brands in an effort to stand-out and remain relevant in today’s rapidly changing business and consumer markets. You will learn how to create a strong differentiated brand, compelling customer experiences, and brand advocates. You will learn to elevate your brand above the day-to-day digital and social media activities.
Throughout the program, participants will have the opportunity to network with brand management “thought leaders” who have built the brands of Fortune 500 companies. You will learn the secrets of the world’s best-practice companies. You will return to work with growth building new ideas and frameworks that replace long-standing and questionable marketing practices.